What I measure

Google analytics shows an increasing usage trend for WikiMapping.  Usage spikes when someone sends out an email to people to get input.  And people spend several minutes on the page.  That reflects more on WikiMapping project administrators than us. Project Admins can track their projects if they like.

Here’s what I want to know. Who has logged in as a Project Administrator?  What are they trying to accomplish? Is there some way I can improve their experience?  I take a look at the comments.  There are some project admins that log in every business day, and they are my priority.

Adoption of WikiMapping.  Where it’s used for one project, there has been a trend for others to set up projects in the same area.  I definitely measure this. It’s exciting to see someone try out the site, especially if  I’ve never met them.  It demonstrates a need or a great enough interest to sign up and see what an Project Admin can do.

Getting past the unknown.  Yesterday I showed an engineer how to upload photos and a kmz from MotionXGPS into his project.  This helped me to see that the [import photos] link didn’t stand out.  I talked him through uploading two photos by dragging them from the finder onto the upload button, and then he uploaded lots more.  It was this photo upload capability, more than the survey, that makes WikiMapping useful to him.  Now he both sees the value in it and understands how he can use it to convey information about a project.

Other measurements.  Did I use WikiMapping today?  Yes, as I explored the Skippack Trail, which connects to the Perkiomen Trail.  This all goes into my Explore WikiMap.